The Row Returns To NYFW With An Austere Minimalistic Collection


Everyone knows that the Olsen’s don’t design for a millennial who has a taste for logo’s and streetwear, but instead for some wealthy European woman who appreciates minimalism and who exudes poise in daily life. In other words - they design for The Row woman.

Austere, monastic, minimal leather coat at The Row S/S 2020 collection.

Austere, monastic, minimal leather coat at The Row S/S 2020 collection.


The Olsen’s showcased their S/S 2020 collection yesterday morning at their Greenwich Street studio in New York, a clean white space which kept the focus at all times on the collection. The accessories were nonexistent this season, with only one model seem carrying a leather clutch, and there wasn’t much focus on the footwear, which meant the items of clothing had to speak for themselves. All hair was tied back and makeup kept to a bare minimum. In other words, the Olsen’s have created The Row to be a mirror image reflection of themselves.

The mistresses of minimalism opened the show with a model dressed in boxy cut shirt and tailored trousers, creating a perfect everyday monochromatic look. Transparent flat sandals seemed to be the most-commented shoe of theirs this season, though initially resembling a last-minute fix of cellotaping a sole to the model’s feet before heading out onto the runway, the shoe has since grown on me. The Olsen’s made a clear statement for S/S 2020: Heels are out, flats are in. Woven flat shoes made an ongoing appearance, in both black and white, as well as leather strap sandals that resembled a mix between their Egon sandal and Gaia 2 leather sandal.

This collection was the perfect mix of timeless, tailored luxe with daily athleisure. A leather drop skirt paired with an oversized button down shirt, a full lemon-yellow leather two piece look and a black floral-laced appliqué dress: I just wish I didn’t have to sell my parent’s house to buy a single shirt. But the Olsen sisters are simply masters of proportion, as they dressed their models in a scoop-neck tee paired with a low v-neck coat over palazzo trousers, or a muted lavender shirt with camel trousers rolled up at the hem, they always know what works.



Main Image Credit: @hirshleifers

FashionErika HansonComment