Gucci Is Going Carbon Neutral For Spring 2020
For the past two years, Gucci has been making small efforts to reach their bigger goal of complete sustainability. First, they went fur-free and now they’re aiming to have their Spring 2020 show carbon neutral. This is just the beginning.
The brand will still produce carbon emissions but they plan to offset them by purchasing what's called “carbon credits.” These credits come in all different forms but the most common for brands is to donate money to renewable energy projects or to organizations that aim to preserve wildlife populations. Gucci plans to go through an organization called REDD+ that supports forest conservation in developing countries.
The biggest promise CEO Marco Bazzarri confirmed to the New York Times is that Gucci will be completely carbon neutral by the end of September. This is a huge task for any company, big or small, so how exactly is Gucci going to pull it together?
The brand recognizes that almost 90% of its emissions come from its supply chain and plan to start there. The process of getting a raw material into a state where the designer can work with it is a laborious and environmentally draining one. Starting with all the resources a grower needs to produce the raw materials, harvest it, sort it, dye it, and ship it, all have a hand in growing carbon emissions.
In order for a brand like Gucci to figure out how to offset their carbon emissions, they needed to figure out their carbon footprint. First, they looked at all the emissions created in 2018 and offset those by purchasing carbon credits. Now they’ve started to track their emissions for 2019 and are trying to avoid them before they’re even created. Any emission they can’t avoid is going to be offset by the carbon credits.
In order for Gucci, along with any other brand, to reach total and complete carbon neutrality, they’re going to have to go to the root of the problem - Raw materials. Gucci is going to have to track every move made by all their suppliers and guess at the numbers they can't calculate.
To start off the enormous task, they’re using guidelines set by the Greenhouse Gas Protocol. This system includes three different stages companies have to follow in order to help reduce their carbon footprint. Gucci’s parent company, Kering, only follows the first two stages which track all in-house activities. The third stage goes outside the company and follows moves made by third parties like factories and suppliers.
By tracking every step of the process, Gucci will be able to get a better look at the emissions they create. Buzzarri agrees that this is only a small step in the larger scheme of things but believes that Gucci can be one of the most sustainable fashion brands today. The question is, will they succeed before it’s too late?