The Path Towards Positive Fashion
Sustainability has more than ever been present in the fashion industry as of today, with administratives that are now looking to what extent fashion could be more sustainable. In the past we have seen models on the runway protesting for a more “green” industry, and also the small fashion houses but never the large ones.
As of 2019, the British Fashion Council has updated its initiative towards a more sustainable industry, called “Positive Fashion”.
According to the BFC, this positive fashion is led by 3 pillars: Sustainability, Equality & Diversity, and Craftsmanship & Community. Focusing on their Sustainability pillar, this initiative aims to drive a more sustainable fashion future by placing emphasis on social, environmental and business governance. This vision has contributed to £32.3 billion to the UK economy and has supported 890,000 jobs.
London Fashion week has showcased with a variant of displays some of the ways to be more sustainable, whether it’s in your daily life or in the fashion industry, and the craftsmanship and ethics that go into creating a piece of clothing. Miscellaneous materials are used by more and more ecological-oriented creators, such as tencel, seaweed, “leather” from pineapples, wool and linen.
As of today, fashion enthusiasts, small creators and organizations are looking to share these initiatives with the large fashion houses, for a larger impact and influence on the path towards a more sustainable and positive fashion industry.