Euphoria Makeup Is The Latest Beauty Trend Taking Over Instagram

Euphoria follows the life of 17-year-old Rue, a drug addict fresh from rehab with no plans to stay clean. Circling in Rue's orbit are Jules, a transgender girl searching for where she belongs; Nate, a jock whose anger issues mask sexual insecurities; Chris, a football star who finds the adjustment from high school to college harder than expected; Cassie, whose sexual history continues to dog her; and Kat, a body-conscious teen exploring her sexuality. As the classmates struggle to make sense of their futures, the series tackles the teenage landscape of substance-enhanced parties and anxiety-ridden day-to-day life with empathy and candor.



Euphoria has seemingly become the TV show of the summer, and so it’s no surprise that fans have tried to commemorate the series in the easiest way possible; by creating inspired-by makeup looks from the show’s leading characters.


The HBO-series had 7 credited makeup artists in total, the head makeup artist being Doniella Davy, who ended up creating innumerable looks for their first season. One of the leading stars, Alexa Demie, grew a significant amount of attention across social media for both her fierce makeup looks and distinct outfits which had become a fan-favourite.

It wasn’t long before fans started creating these inspired-looks and really took over our Instagram newsfeeds. Between Zendaya’s glitter tears and Alexa Demie’s jewelled eyeliner, fans took these on-screen looks and made them their own. Pictured below are some of the best looks I’ve seen on Instagram this week.








Erika Hanson