Fast fashion is the economic issue that dominates the fashion industry today, these huge companies - H&M, Topshop, Urban Outfitters, Primark, New look - to name a few are producing low-cost items with a rapid turnover of trends. As appealing as that sounds to us as consumers it is actually massively problematic.
The mass production of stock fabricates unheard of amounts of waste that eventually gets thrown into landfill, resulting in a negative impact on the environment - toxic chemicals, greenhouse gases- you name it, it isn’t pretty.
It is imperative that things change in the industry as it is constantly getting worse. We as the consumers are crucial to the success of fast fashion. Chances are you’ve shopped/still are shopping at these fast fashion organzas, but I strongly urge you to follow one or more of these 5 simple steps to draw away from the addictive world of fast fashion. Not only is sustainable fashion the future, you’ll feel better for contributing to positive change.
1.) SECOND HAND/ VINTAGE
Now this one is pretty straight forward - there are plenty of charity shops as well as vintage stores to grab some vintage or second hand charms from. The best bit about it is that you’re recycling clothes and saving them from being dumped in landfill. It’s new to you - so enjoy it!
Even if you can’t make it out into town there are plenty of online alternatives such as: Asos Marketplace, Depop or even Ebay. All are great for sourcing second hand/vintage clothes.
2.) UP-CYCLING / FLIPPING
For those of you that are more hands-on or even those who are up for experimenting; this is the perfect way of giving an old item a new lease of life. You can use second hand / vintage pieces to up-cycle or literally just an old item out of your wardrobe that you can adapt to a new style and make it more wearable for you. There are many different ways of up-cycling/flipping clothes. Pinterest is a great source for finding inspiration in this department.
There are such things as clothes swap events. These are becoming increasingly more popular and regular. Generically, you will bring with you to the event some pre-loved clothes that you no longer wear to save them from landfill and recieve a token for every piece of item. With these tokens you can pick new items that have been donated by other attendees. This is almost like free vintage/charity shop shopping, it’s great fun and you can find some stylish pieces, all while feeling good about saving your old clothes from becoming waste and being dumped in landfill.
4.) SLOW FASHION
This is probably the least sustainable out of my 5, but it’s still avoiding the vicious cycle of fast fashion. Slow fashion brands produce garments of quality that promote longevity. As well as this: they encourage fair wages, lower carbon footprints and ideally no waste. All of the production is based on slower production schedules so isn’t as demanding on the environment or workers. Although it can be costly, you can rest assured that if you shop at the right brands you can purchase a garment of great quality that should last you a long time. If you want a brand new garment, then this is the more conscious way to go about it.
5.) BECOME A MINIMALIST
Minimalists only require a small amount of clothes in their wardrobe. Primarily sticking to monochromatic shades such as black and white. Investing in some good-quality, long lasting pieces can have you sorted. Minimalists are super stylish and always on trend - the look is timeless. Plus, it is extremely easy to manifest!
So as you can see, these are pretty straight forward ways to avoid the negative industry of fast fashion. Us as consumers play a huge part in what happens next. Right now fast fashion is winning, this inevitably has a poor effect on our beloved Earth, therefore we are loosing in the greater scheme of things. Consumers are in charge of change, so I urge you to re-evaluate your shopping habits and look to more sustainable and conscious ways of shopping.