The Latest Bag Craze via Instagram

If you’ve spent any time on Instagram lately, you would’ve noticed that a specific bag has made multiple appearances among celebrities and influencers, and is seemingly becoming a cult favourite.

“The Pouch” bag is one of the first designs by the new Creative Director of Bottega Veneta, Daniel Lee. Lee was director of ready-to-wear design at Céline, and as of last year, took the reins of the Italian luxury goods brand Bottega Veneta. The new IT-bag is an oversized smooth buttery soft calf leather clutch which resembles a cloud, made with delicate folds to create a voluminous rounded shape.

The Instagram account, @newbottega, is a digital archive platform dedicated to the work of British fashion designer Daniel Lee, protégé of Phoebe Philo. The account updates it’s 17.2k followers daily with new products, whilst also reposting the highly sought-after goods that followers tag them in for others to see. Curated by 20-year-old Laura Rossi, the Instagram account has gained recognition due to its resemblance to the @oldceline archive account that became a phenomenon after Phoebe Philo’s departure of the brand after a decade-long run.

Images courtesy of @beatrice.gutu on Instagram.


Erika HansonComment