Monogram is probably the most important concept in fashion, and in the last few years, its importance has been seen by everyone from runways to social media.
Monogram is probably the biggest part of a brand’s identity, as not only is it a way for customers to recognize a brand’s product from far away but it also creates a lifestyle for the brand. Indeed, by wearing not only a piece of clothing or a handbag from a certain brand with its imprint on it, the client clearly states to others that it recognizes itself as part of the brand’s clientele.
As I scroll through Instagram, all I can see in vintage designer shops are Fendi Baguettes, Dior Saddles, and Goyard’s Saint-Louis handbag.
In addition to Handbags, the trend has extended to other items such as tights, like the Fendi or Gucci ones that have been very present on some influencer’s feed rather than on the runway. Paired with simple clothes they turn boring outfits into statements. (To wear at own risk though as they rip easily and they aren’t cheap!)
This Monogram frenzy is seen more as a way for others to recognize that we are part of a lifestyle that can only be accessed through buying this particular item as no dupes or alternatives exist. Monogram allows a certain exclusivity and prestige which can’t be seen elsewhere in fashion.
The hype created around these monogram handbags are the fuel of online vintage designer resellers such as The Vintage Bar or Vestiaire Collective, which have become the center of interest for any handbag enthusiast and instagram fashion & lifestyle influencer.