What You Need To Know About The G7 Fashion Pact
Gucci, Adidas, Chanel and many other high profile brands have joined together in a pact to fight climate change. With 32 global fashion brands on the roster, the G7 pact aims to combat climate change, restore biodiversity and protect the oceans.
French President Emmanuel Macron invited representatives from each of the brands to a conference at the Elysee Palace on Friday to finalize and sign the pact. This may seem like sudden news, but Macron had this in the works since April of this year. He gave François-Henri Pinault, Chairman and CEO of Kering, the task of bringing together all the lead players. These include PUMA, Kering, PVH Corp, Ralph Lauren, Stella McCartney and more.
So what exactly does the pact say? All the brands involved have agreed to create and implement plans to make their operations emit zero greenhouse gases by 2050. Their goal is to keep global warming below 1.5 degrees Celsius.
That’s just the beginning. The pact holds all brands accountable to follow science-based targets for preserving and maintaining biodiversity along with key species. The final goal of the pact is to protect the worlds’ oceans from further damage. There isn’t a set yet to achieve this by, but brands will gradually remove all single use plastic from their operations.
President Macron is one of the leading figures in combating climate change and is the voice of reason for these companies. Luxury brands are starting to admit to themselves that their operations are not sustainable and can no longer keep going.
Small scale brands like Baiia Swimwear, based in Australia, have learned this lesson long ago and have done their part in making fashion ethical and sustainable. Maybe these luxury brands can learn a thing or two from small-scale fashion shops.