It was unveiled last week that the most-loved actor would be the new face of Saint Laurent Menswear, and here’s what we think of it.
The luxury fashion house has made the informed decision to chose Keanu Reeves as the face of Saint Laurent's Fall 2019 campaign. It was announced by creative director Anthony Vaccarello on Instagram in a series of images shot by photographer David Sims.
The campaign features the iconic black-and-white visual imagery, with the main focus on Reeves sporting a leather jacket and black jeans.
Whilst we most certainly did not expect this combination of fashion house and actor pairing, it was a power move for the brand to make. If Reeves were to model for any brand, we’d expect it to be no less than Saint Laurent.