It’s February 2019 but we’re brought all the way back to the fascinating golden era of Hollywood: the time of glitter, glamour and tap dancers. This season, after shooting the tailoring autumn/winter 2018 campaign with Harry Styles and the fragrance ad campaign for Gucci Guilty with Lana Del Rey, Alessandro Michele renounces his crew of stars for a film recreating the most iconic musical of history, from Singin’ in the Rain (1952) to There’s No Business Like Show Business (1954). Spring 2019 will be filled with long beaded gowns, extra-large accessories and a classical tailoring.
And, as the gentleman in the tux says, IT’S SHOWTIME!
Here you can find the entire ad: