Maria Grazia Chiuri is a skilled and competent designer; nobody can deny that. But is she the best fit at the Dior fashion house?
We took to the social media fashion haven, aka HF Twitter, to see what fashion enthusiasts had to say about the Dior FW19 collection. True opinions from real people, whose opinions are not tainted by affiliation with the brand and so on. And let me tell you, there were a lot of mixed reviews about the collection; some good and a lot of bad. What went wrong?
This season’s Dior collection was filled with your more-than-average wearable clothes for the modern woman, so why was both MGC and the collection receiving more criticism than ever? Let’s take a look.
After the show, my timeline was filled with reviews. Before I had even seen the collection itself, I had a pre-determined idea of what it would look like just from my home page; people weren’t happy. So lets see what some said negatively about the brand and the collection:
However, not all commentators said negative things about the collection, some were good!
At the end of the day, you can’t please everyone. But if your target consumer no longer buys your goods, you’re in for it. Does Dior need to go in a new direction, or is it reaching its audience just fine? Is MGC right for the brand, or is her overuse of tulle skirts and feminist tees slowly killing the brand? You decide.