Hint: Your life will change.
Last week, I went through all the accounts I follow on my personal Instagram account, and found that out of the 200+ accounts I follow, only 15-30 I knew irl and the rest were strangers, celebrities and influencers. Now, following only a mere 90 accounts, my feed is more curated and I only follow 10-20 influencers. Has my life changed remarkably? No. But that wasn’t the point of it all. The point is to change your mindset and by curating what you see on a daily basis will impact your life, but only as much as you let it. Following influencers who promote weight-loss teas and gummy bears that help your hair grow will impact you differently to an influencer who is promoting Revolve clothing and the latest Dior handbag. However, following accounts that are run by “real” people that may be lesser-known creatives will slowly but surely change you.
Start unfollowing influencers and start following creatives, artists and designers; your entire outlook on life will change. Influencers are influencers for a reason. Their job is to influence all their followers and people who come across their account, so that’s already an indication as to their role on social media and what their goal is. That bag they’re holding in 3 of their latest posts with the hashtag #chloegirls should make it very clear to you what their role is. Is it wrong to asked to promote a product? Of course not, but be weary of those you follow who mask this paid product promotion as a “partnership” or a gift because at the end of the day, they have gained something from this.
If you want to look more into influencers and their undisclosed posts, take a look at The Fashion Law and their articles focusing on this as it’s worth a read. Start looking at those you’ve decided to follow and the impact that’s having on your life. Seeing Aimee Song drinking celery juice every morning may lead to you doing the same. I’ve always followed mainly fashion influencers, among those being Aimee Song, Chiara Ferragni, Danielle Bernstein, Bryan Boy and many many many others (a couple hundred). The same bloggers who would partner with Revolve every Coachella, as well as stay at the Ritz every time they were in Paris for PFW.