Hermès Is Venturing Out To Skincare And Cosmetics
Hermès has announced last week that come 2020, it will also be offering skincare and cosmetics alongside its luxury goods.
According to a report from Business of Fashion, the collection will be manufactured in France and Italy and will use plastic-free packaging. With more information to be released in the upcoming months, one thing we know for sure is the line will come with premium prices - a small candle from the brand is $186, perfumes range around $102 to $139, and body products range from $50 to $70.
A strategic move for a brand like Hermès. Consumers who love the brand can now own a piece of the brand without having to spend big-bucks on their luxury craftsmanship goods, i.e. a Birkin or a Kelly.