Many celebrities lately have been cruising around in the beauty industry, and it includes Rihanna after a successful career at the music industry she has moved on to the beauty industry, and she went on to be just as successful, if not even more. Fenty Beauty is breaking all barriers when talking about celebrities turned entrepreneurs. Fenty Beauty is set to surpass Kylie Cosmetics by Kylie Jenner in reaching $1 billion in sales, even tough Fenty Beauty is relatively younger than Kylie Cosmetics.
Fenty’s brand is estimated to have generated $72 million in media value in just 30 days, a new report shows and according to statistics obtained from Tribe Dynamics, it has beat out long-established beauty brands such as NYX, Benefit and Urban Decay in that quest.
There has been proven that the Instagram public prefers Fenty Beauty over Kylie Cosmetics, while most of Fenty’s products have been a 1st on the categories Kylie was only at the 7th place. Last September Fenty Beauty not only beat Kylie Cosmetics on sales, Kylie Cosmetics also fell 35% and after Fenty Beauty’s launch their sales tanked.
After all, who can compete with Robyn Rihanna Fenty?