Heres a game: Take a shot every time you see a blogger or influencer travel to a new place and post about it on their social media.
In the age of social media, its no surprise that we’re exposed to what others are doing. One day an influencer is here, the next day they’re half way across the globe; and you’re lying to yourself if you say that you’ve never wanted that lifestyle. Sometimes though, it seems that we are ready to go that far, pack our bags and jetset to another location, but not to meet the different cultures and hidden gems, but for the approval and admiration of others. Or even worse, so that we can post it on social media. Its like, sometimes, we are hungry for the envy of the people who we might not even know and might not know us.
Bloggers and influencers are some of our main inspiration for travel and we are no longer trying to search for out of sight and less popular destinations. This hasn’t only created a mass of people blindly following the unrealistic lives of these bloggers, but it has caused so many tourists that some places like Boracay in the Philippines have to be closed to the visitors from time to time.
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But its not just that. These main influences and bloggers are almost always notably thin, white and beautiful, but their photographies are just too unreal and photoshopped (thanks to @celebface for revealing the truth). Sometimes we question, are these people really enjoying the moment? Or are they too busy trying to create the perfect moment to share with their audience? It’s hard to believe that these people travel for the sake of traveling and discovering anymore, or whether its an advertised vacation that they’ve been paid to go on. They need to put a lot of effort into their marketing, photographies, and Instagram because they are collaborating with hotels, hostels, and brands, so that we, their audience, will buy into it. Everything we see is well thought and created in advanced, made to make us spend our money and help them make theirs.
We see these posts on our phone, whilst we’re travelling to our 9-5 job, forgetting that we have a “real” life and we have responsibilities. And we want this lifestyle, forgetting what the real purpose of traveling should be, although most of us can’t afford it. Instead of looking forward to an enriching experience where we will learn about another culture and come closer to ourselves, we want to be them, we want a piece of that unattainable life they are presenting. We bought it. We are following the dream, but actually, we are following a lie. The traveling experience we want to have is just a perfectly stagged illusion made to be admired on social networks and created to make money.